News

#dailyroutine: Velia De Iuliis

We sat down with Velia De Iuliis, an artist and environmentalist based out of Los Angeles, California, to learn about her #dailyroutine. Velia's wo...

Why Nutrition Facts are better than Supplement Facts

What sets GEM apart from the rest of the vitamin aisle? A lot of things – convenience, price, sustainability. But above all else, we’re made real. ...

GEM GLOSSARY: IRON

IRON: The Essential Mineral We created GEM for every lifestyle and diet choice--from carnivore to vegan eaters and dairy-free to ice cream lovers...

GEM Glossary: Magnesium

Magnesium: The Equalizer 🙅Struggling with PMS? 💤Feel like you’re never getting a good night’s sleep? 🍷Indulging in a glass of wine too many? (Or 3…...

For Women, By Women

Behind the Scenes at GEM HQ

We’re thrilled to be launching GEM, the first real food vitamin today. Our team has spent the last year devouring thousands of scientific articles ...

GEM Glossary: Vitamin B12

Vitamin B12: The Energizer We all know the B vitamins, but how much do we really know about them? Look no further for the 101 on one of the key p...

GEM Glossary: Vitamin D

The ☀️ Vitamin: For the Working Woman At GEM, we believe in the sunshine vitamin. She is our superwoman – our mood, immune system, and even our sle...

GEM Obsession: Astaxanthin

Astaxanthin: The “Jill of All Trades” Pronounced “asta-ZAN-thin,” it is one of the most powerful antioxidants found on the planet. Nicknamed the “T...

How We Built GEM Better for Your Body & Our Earth

We only get to live in one body and one earth. We must take care of them, nourish them, and strengthen them, together. We believe taking care of yo...

GEM Obsession: Ashwagandha

A Stress-Free Guide to Ashwagandha: The Stress Relief Herb All day, every day: stress finds you. It seeks you out. You can run, it seems, but you ...

The History Of The Vitamin

Today, more than half of Americans take a daily multi-vitamin. What is this? Why does it exist? Do we even need it? Before we invented the future o...