WE'RE A NEW KIND OF VITAMIN.
We need vitamins because our food system is broken and depleted of its full nutrient potential. But vitamins as they exist today are filled with more BS than truth.
So we started with a few simple questions: Where do your vitamins come from? What do they look like? How are they built? What's inside of them? Who are they designed for? We believe these questions deserve better answers: one with real, clean and all women (including Mother Earth) in mind.
OUR SECRET IS ALGAE.
GEM is part of our broader mission to democratize access to healthy and sustainable plants and change the way we nourish ourselves.
Our first plant love is algae – like Spirulina, Chlorella, and Astaxanthin. Carbon neutral and nutritionally-dense, algae does wonders for your body and our earth. Even NASA and the UN think so.
DESIGNED FOR WOMEN, BY WOMEN
Women simply have different anatomies than men. Through obsessive research, our founder together with our lead scientific team identified the 15 nutrients women need most based off of common American diet deficiencies and ailments. From Vitamin D, Magnesium and Iron to Ashwagandha and Astaxanthin, GEM is more than your average multi-vitamin designed specially with women in mind.
GEM is the only daily multivitamin you need.