How is GEM different from a traditional multivitamin?

Pills and capsules likely come to mind when you think of a multivitamin. However, whole foods were nature’s first multi-vitamin, long before the concept of vitamins was even discovered. Think about it—an apple is perfectly packaged with micro and macronutrients in a delicious, edible form. So why is it that we’ve taken something that already exists in nature, developed a synthetic and isolated version of it, and packaged it in a form that didn’t exist before the 1930s?

GEM was built out of our disillusionment with the modern vitamin and supplement industry. We ditched capsules & pills to nourish our bodies with vitamins, minerals, and antioxidants from plant-based whole foods. We employed a food-first, nonsense free, holistic philosophy that delivers nutrition the way it should be: straight from the source. Read on to discover the pillars behind GEM.

Food First

GEM was designed under a food-first philosophy, simply because it results in the most effective nutritional practices for our body. The human body was designed to eat a colorful array of fruits, vegetables, whole grains, and legumes—not a megadose of synthetic or isolated ingredients. By eating real food, you’re increasing nutrient bioavailability (the proportion of a nutrient that is absorbed and utilized by the body) and getting a perfectly packaged array of nutrients, cofactors, co-nutrients, and other phytonutrient essentials that work synergistically to do so much for your body.

Nonsense Free

GEM delivers your daily nutrient essentials straight from the source: real food. We believe in nourishing our body with only the best, which is why you’ll find no artificial fillers, binders, or other unnecessary ingredients in GEM. But just because something comes from food doesn’t mean our body always agrees with it. We addressed the top allergens and diet preferences to ensure there is no added sugar, soy, gluten, dairy, or animal products in any of our bites.

Designed Holistically

Reductionism has its time and place, but not when it comes to whole-body health. We believe in a holistic approach to nutrition—one that views the human body as a complex network of interconnected systems, and food as its dynamic counterpart. We’re here to connect the pieces of the puzzle and deliver nutrition in its most comprehensive form.

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